Garage Sales 101 – Preparing, pricing and advertising

Here’s the next installment in our Garage Sales 101 series. Today I’ll talking about how to attract potential buyers for your sale, preparing your stuff and pricing.

Step 3: How to Attract Buyers to a Garage Sale

Advertising is obviously a very critical planning task – without bringing in lots of potential buyers, you cannot have a financially rewarding sale. The time and effort invested in having a garage sale is significant, so it makes sense to invest time in promoting your sale to ensure you get the biggest bang for your time investment. Here are some thoughts and tips for promoting your garage sale:

Advertise, Advertise, Advertise

Look for free or very low-cost ways to get the word out about your sale. Neighborhood newsletter, local community papers and signs strategically placed on the street are also good options.

• Capitalize on the internet – I’ve had two garage sales in the past two years and I found Craig’s List to be the best free way to advertise a garage sale.  Several visitors to my sale shared with me that they go to Craig’s List on Friday or Saturday morning to print out the garage sales they want to attend. Then they map their route. I did not do any paid advertising for either of my garage sales after I learned about Craig’s List. Another online resource is http://www.garagesalestracker.com/.
• E-mail friends and family who can pass it along to others. I even shared my garage sale information with Facebook friends and had two people attend that had read it on Facebook. One visitor from Facebook was actually an old high school friend who I’d not seen in 30 years.
• Signs – Make sure these are visible from a distance. Avoid pastel colors, and use block lettering. If your location is not obvious from the address, you will need to post directional signs on the day of the sale. Arrows at each corner also are helpful. Remember to remove the signs once your sale is over.

Step 4: Preparing the Stuff

As you prepare your items for sale, be sure to:

• Search through pockets, purses, and books. You may find items reflecting personal information such as credit cards, Social Security numbers, cards or pictures with sentimental value, or even money. I recall several years ago when I was selling some of my grandmother’s items when she was downsizing, I found a c. 1875 bill in one of her purses.
• Put big items in view of people from the street. This entices buyers to stop. Since certain items like tools, lawn mowers, and exercise and sports equipment seem to catch the eye of make shoppers, be sure these are among your visible items.
• Have bags and boxes available for customers. Begin collecting plastic and paper bags a week or two before your sale. There is no cost to you, and it is a nice convenience that is greatly appreciated by your buyers.
• Minimize buyer objections by sprucing up your items – Use all purpose cleaner or just damp rags to clean off and spruce up your items. I had a buyer once ask me to lower the price on a trash can because she would have to take it home and clean it.

Step 5: Show Me the Money

Now the fun part …setting prices.

Mark the items with a price. This will save constant questioning from potential buyers. Set a price that is realistic and allow for some typical negotiating – but never up – when bargaining with a customer. To price an item in good usable condition, a general rule of thumb is 25 percent to 30 percent of its original value.  Of course, age, style of item will play a part in pricing. For example, an old printer, even in good working condition, won’t bring in the typical 25-30% because of the type of item it is.  It may be hard to sell clothing or accessories in gently used or even new condition if either the style or color reflects its age.

Try to take the work out of looking. If you have lots of similar items like books, CDs or kitchen utensils, save time by simply putting a sign on the table or box indicating your prices. For example, pricing may be 50-cents each or three for $1. Piling all the items on a table or having multiple layers in a box is not conducive for easy shopping. If you take the time to arrange the items in some order, buyers may be more encouraged to browse. Try to set prices at whole dollar or half dollar amounts to make it easy and quick to make change.

Have sufficient money on hand to make change. I typically start with $50-$60 dollars in mostly small bills. Keep all money on your person, either in your pockets, in a money apron or a fanny pack. Money sitting around in an envelope or box is just too tempting if you get distracted. It is advisable not to accept checks.

Post a sign that says all sales are final. You don’t want someone asking for a refund if a cheaper substitute is found down the road.

Originally posted 2010-08-27 13:41:27. Republished by Blog Post Promoter

Why Are Our Lives Filled With So Much Stuff?

Why are so many of our lives overstuffed with stuff? Buying stuff. Selling stuff. Eating stuff. Not eating stuff. We buy stuff to store our stuff. When our homes are full of stuff, we rent more places to store our stuff, so well, we can get more stuff. How can any of this be good for us?

We are told by pundits and government officials that the recession is causing us to buy too little new stuff – which is hurting the folks who make the stuff. And yet somehow, we are also told by the same pundits and government officials that we bought too much stuff to begin with, ultimately causing the onset of the recession.

We are told by environmentalists that we need to keep our stuff longer (or perhaps get rid of our stuff and get new better stuff) to be more friendly to Mother Earth.

It is all beginning to make me feel suffocated. We live in a country of great abundance – perhaps the abundance of all the stuff is a symptom of our success. Yet a recent wave of documentary/realty television is dedicated to the addiction of stuff. Shows like Hoarders regale viewers with stories of the millions of Americans drowning both financially and emotionally under the weight of years of accumulated and calcified stuff. Lives are destroyed. Homes are destroyed. And families fail. Not because of hunger or want, but because of excess. As a people, we seem unable to outrun the tsunami of stuff that follows our every move.

As a Professional Organizer, I see it every day. The past 5 years that I have been invited into people’s homes and offices to help them deal with their cluttered lives, has changed my life.

Every once in a while, isn’t there great joy in the reduction of stuff? Isn’t a trip to Goodwill (or even to the dumpster) kind of refreshing? I feel great – I much prefer the feeling of living lighter than of being tied down by stuff.

Consider this quote … the most important things are not things.

And yet, we still hang on to our stuff for a rainy day. Why? I challenge you this week to analyze your motives, emotions, reasons and excuses that you give yourself to convince you to hold onto stuff that doesn’t enhance your life.

Originally posted 2010-07-05 20:28:30. Republished by Blog Post Promoter